About The Figurine Family

The Figurine Family is a parenting coaching service dedicated to empowering parents with clarity and confidence, no matter what stage of parenting they are in, from toddlers to teens. No matter if you want to start off with a strong foundation, to learn proper parenting tools or if you are already facing a difficult child.

Helmed by a mother herself who has personally raised 6 children, is a trained therapist and ran an enrichment centre, Michelle Choy, she brings years of real-life parenting experience and evidence-based guidance to help families thrive.

Our goal is simple — To teach parents to parent well in the most important job so we repair our strained relationships and don’t unintentionally pass on intergenerational trauma.

About Our Founder,
Michelle Choy


Michelle Choy is a mum of 6 kids aged 13-27, an Australia trained Occupational Therapist, Parent Coach and International Certified Professional Trainer, IPMA (U.K.). She was honoured to be one of Singapore’s 40-over-40 inspiring women 2021, with the award presented by Ms Sun Xue Ling, Minister of State, Ministry of Education and Ministry of Social and Family Development. She is a firm believer in giving children a happy and stress-free childhood, eschewing the academic rat race, and founded The Little Executive, equipping children with resilience and executive function skills. She is one of Singapore’s Top Parenting Experts and is a sought-after speaker specialising in Parenting and Resilience topics.

See more of Michelle at:

Singapore’s inaugural 40-over-40 inspiring women 2021
Award presentation by Ms Sun Xue Ling, Minister of State, Ministry of Education and
Ministry of Social and Family Development.